Results tagged “PBS” from work

"Full potential of internet finally realized" - Dave Barry

Dozens of articles and blog mentions turned a crazy content experiment into a successful viral promotion.

Promoting the relaunch and full rerun of Monty Python's Flying Circus in the US, this campaign worked as a teaser for a special 6 episode "best of". As each episode would be focused on the "best of" each of the Python's the concept of "What kind of Python are You?" fit right in.

PBS was launching a new kids show called "A Big Big World" for ages 2-6. As with any kids show in that age range, the marketing needed to appeal to parents as much as the kids. We emphasized the PBS value add of values and learning combined with entertainment to catch mom's attention. And we leveraged the extensive and fun asset set from the show to create an extremely diverse set of visuals to engage the kids. This resulted in click through rates on some units of up to 13%, with averages over 6% for the whole campaign. Some of the characters were initially introduced as part of a day after Thanksgiving stunt called Big Big Friend Day