Results tagged “advertising” from work
Challenged with redesigning the Red Bull YouTube page skin & ad units, I lead the concepting and development of a design that would work across a wide range of content and promotional themes. Additionally, the concept encompassed not just the front end design, but an admin system allowing for the rapid and easy creation of new skins and ad units for population into YouTube without needing to login to the YouTube brand management system.
As part of a campaign to promote the first ever Red Bull X-Fighters event in the UK I led a team in the concepting and development of an online game designed to bring the freestyle motocross experience to life for consumers. We created a simple yet addictive game allowing users to "tour" the UK completing tricks and racking up points. To bring a bit of social experience to life within gameplay, we created a version that will be launching on Windows Live Messenger Games in a week. This version allows consumers to play simultaneously while chatting within Messenger -- the game passes gameplay info back and forth thru chat, sharing tricks completed, current scores, and winner/loser status. The game is also being distributed online across a wide range of platforms including but not limited to: Facebook, Bebo & Myspace.
The game was originally concepted to have an OOH and mobile component. This component was not developed due to media budget constraints, but the concept boards are included here.
To help 2K Sports promote their new arcade style baseball game, I led the Kastner & Partners team in the creation of a online game based upon game play within the console version of The BIGS 2. The goal is to allow consumers to experience a taste of the console game within the online spaces they visit on a regular basis, while providing a casual game that serves as a product line extension meeting the full brand experience promise of 2K Sports.
This game will live across a variety of locations online, including Facebook, the 2K Sports website and as a Widget for install on individual sites and blogs. The game leverages Facebook Connect to provide a common login source and allow users to pull their gameplay into their social graph by comparing their scores against those of their Facebook friends.
This game will live across a variety of locations online, including Facebook, the 2K Sports website and as a Widget for install on individual sites and blogs. The game leverages Facebook Connect to provide a common login source and allow users to pull their gameplay into their social graph by comparing their scores against those of their Facebook friends.
As part of a integrated campaign we created a banner game that allowed viewers to challenge their McD's breakfast sandwich recognition skills in a version of concentration.
Promoting the relaunch and full rerun of Monty Python's Flying Circus in the US, this campaign worked as a teaser for a special 6 episode "best of". As each episode would be focused on the "best of" each of the Python's the concept of "What kind of Python are You?" fit right in.
Go couch diving to find a bug and beat your virtual hunger... but watch out for the nasty stuff that will turn your stomach. With a 44% replay rate... brand experience is what this one's all about.
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Building around the campaign concept of "Travel as You Wish", we created a set of banners leveraging wish themes. The two themes produced were that of a wishing well & shooting star.
These polite banners loaded offers from XML depending upon the market they were published in. Nothing too crazy, but reliable enough to run for two years.
These polite banners loaded offers from XML depending upon the market they were published in. Nothing too crazy, but reliable enough to run for two years.
Building around the campaign concept of "Travel as You Wish", we created a set of banners leveraging wish themes. The two themes produced were that of a wishing well & shooting star.
These polite banners loaded offers from XML depending upon the market they were published in. Nothing too crazy, but reliable enough to run for two years.
These polite banners loaded offers from XML depending upon the market they were published in. Nothing too crazy, but reliable enough to run for two years.
