Results tagged “creative direction” from work
Yup - that's right, at this point there isn't a damn thing I've worked on the past 6 months that I can show here... It's mostly been a bunch of future thinking for a big financial institution on how they can improve their product experiences. And you can bet they'd be rather cross if I said anything else about it here.
That said, if you are really nice and not working with a competitor I might be convinced to tell you a bit more and show you some cool stuff so long as you're okay looking at it in person on my computer and of course I'll deny that you ever saw a damned thing even if you decide to hire me because of it.
That is until pieces of it start to launch over the next however long.
So there you have it.
Tasked with showing consumers across various banks and mobile carriers how mobile banking would work for them, our team concepted a set of demos leveraging video & flash. To provide partner banks with unique and ownable experiences, we concepted a variety of "worlds" in which video green screen scenarios could be composited. These short scenes would show mobile banking features proving their usefulness in day-to-day life. All aspects of the demos are database manageable, allowing for quick customization and co-branding.
Challenged with redesigning the Red Bull YouTube page skin & ad units, I lead the concepting and development of a design that would work across a wide range of content and promotional themes. Additionally, the concept encompassed not just the front end design, but an admin system allowing for the rapid and easy creation of new skins and ad units for population into YouTube without needing to login to the YouTube brand management system.
Pitch work for a new site for Red Bull skateboarder Ryan Sheckler. Led a small team locally and collaborated with remote creatives in LA office on concept development.
Role: Creative Direction, Concept Development, Concept Presentation
The team I was working with at Soap Creative was challenged with redesigning www.foxtel.com, retaining easy access to the signup flow while greatly enhancing the consumer experience. We focused on giving consumers access to the rich FOXTEL experience up front, immersing them into the depth and breadth of content that FOXTEL delivers.
