Results tagged “writing” from work

"Full potential of internet finally realized" - Dave Barry

Dozens of articles and blog mentions turned a crazy content experiment into a successful viral promotion.

PBS was launching a new kids show called "A Big Big World" for ages 2-6. As with any kids show in that age range, the marketing needed to appeal to parents as much as the kids. We emphasized the PBS value add of values and learning combined with entertainment to catch mom's attention. And we leveraged the extensive and fun asset set from the show to create an extremely diverse set of visuals to engage the kids. This resulted in click through rates on some units of up to 13%, with averages over 6% for the whole campaign. Some of the characters were initially introduced as part of a day after Thanksgiving stunt called Big Big Friend Day

Faced with the challenge of teaching kids about weather in an engaging and fun way, we created a game based upon the navigational console of a solo racing sailboat and a circumnavigation of the globe. We worked closely with content experts to make everything as accurate as possible, while still keeping the game playable. Amongst other things, we were rewarded with 2006 Webby Finalist status.

Play the "Windward" Educational Game >>

Go couch diving to find a bug and beat your virtual hunger... but watch out for the nasty stuff that will turn your stomach. With a 44% replay rate... brand experience is what this one's all about.

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