Launching a new brand campaign built around the Spanish lifestyle and the idea of “A life uncorked”, the first point of contact for redesign after in-store was online. We have designed a site that leverages HTML5 and a bit of parallax motion to inject a bit of fun into the experience.
A few screens
More web screens: http://boxofsoap.com/work/Pernod/CampoViejo/website/creative/round3/
More mobile screens: http://boxofsoap.com/work/Pernod/CampoViejo/mobile/creative/
Concepts to Celebrate Tempranillo and the Campo Viejo brand
To bring to life the brand tenet of celebrating a vibrant and colourful life, we developed concepts for a set of experiences and activations designed to bring the region of Rioja and the signature grape Tempranillo to life online and off. The concept centers on an immersive HTML 5 conce experience and a social photo contest.
Colour of Life Photo Contest
Point of Sale & OOH Interactive Display