Foxtel Digital Platform

The team I was working with at Soap Creative was challenged with redesigning www.foxtel.com, retaining easy access to the signup flow while greatly enhancing the consumer experience. We focused on giving consumers access to the rich FOXTEL experience up front, immersing them into the depth and breadth of content that FOXTEL delivers.

Presented Concepts
Concept 1a – A/B Feature, Simple:
Homepage_AB_Offer2.jpg
Concept 1b – A/B Feature, Flash with Cover Flow and Dock Style Functionality:

Homepage_Video1.2.jpg
Homepage_Video_BO.2.jpg
Concept 2 – Icon, Big Video Up Front:
01_Icon_Original_1.jpg
06_IconEvolution.jpg

Concept 3: Full Screen - Produced Concept

foxtel_FS_3

foxtel_FS_4

foxtel_FS_6

foxtel_shop_2

 

Download Application Interface
foxtel_download