To help 2K Sports promote their new arcade style baseball game, I led the Kastner & Partners team in the creation of a online game based upon game play within the console version of The BIGS 2. The goal is to allow consumers to experience a taste of the console game within the online spaces they visit on a regular basis, while providing a casual game that serves as a product line extension meeting the full brand experience promise of 2K Sports.

This game will live across a variety of locations online, including Facebook, the 2K Sports website and as a Widget for install on individual sites and blogs. The game leverages Facebook Connect to provide a common login source and allow users to pull their gameplay into their social graph by comparing their scores against those of their Facebook friends.

The game on Facebook

The game as run on 2ksports.com 

We also pitched the idea for a “Tournament around the Web” that made it fairly far, but unfortunately ran into legal objections in the end. Ah well, it would have been fun as we would have enabled blog owners and the like to place a widget on their page that would have let users play the game smashing parts of their page. All approved sites would be included into the tournament directory and users would need to play thru all sites to have a chance of winning.

I co-led UX on the 3 Mobile online shop when Soap was tasked with redesigning it. E-commerce projects of this scale are never fast. Nothing earth shattering, but the goal wasn’t that – just clean UX and much time spent refining use cases, information presentation and iconography by the team at Soap lead to this implementation.

Role: Experience Director, Creative