The team I was working with at Soap Creative was challenged with redesigning www.foxtel.com, retaining easy access to the signup flow while greatly enhancing the consumer experience. We focused on giving consumers access to the rich FOXTEL experience up front, immersing them into the depth and breadth of content that FOXTEL delivers.
Presented Concepts
Concept 1a – A/B Feature, Simple:
Concept 1a – A/B Feature, Simple:
Concept 1b – A/B Feature, Flash with Cover Flow and Dock Style Functionality:
Concept 2 – Icon, Big Video Up Front:
Concept 3: Full Screen - Produced Concept
Download Application Interface
