Jacob’s Creek Trilogy Campaign

I led the development of a new creative positioning and a global toolkit of thru the line assets for Jacob’s Creek Trilogy – a mid-level sparkling being integrated into the Jacob’s Creek range.

Briefed to capture the gestalt of a trend focussed around luxurious eccentricity, we developed a concept integrating a detailed bespoke wallpaper with a hint of the “ironic hipster” wink in it.

Initial Selected Creative




Then we were asked to develop a “more conservative/traditional” bridging look that retained a bit of the eccentric. Building from the idea of Trilogy (the three classic champagne grapes used in the blend) and the 3 stars of the logo, we worked off the connection between the stars and bubbles, as well as the night sky of summer parties.

The “Bridging” Live Creative