True Character Series

Challenged with expanding the brand positioning of “True Character” and “Always stay true” and helping consumers understand the what it all meant and why Jacob’s Creek cared, we created the True Character Series for use in key markets globally.

A series of stories about everyday people around the world as well as the people behind the products, these stories focus on people that stay true to themselves, their heritage and/or their passions.

We’ve produced a wide range of stories, with initial release scheduled for the web as shorts films, and longer release edits being shopped for distribution to various broadcast and cable channels.

The campaign has now launched in multiple countries around the world with a contest asking people to tell the stories of themselves or people they know that have stayed true.

 

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