Wyndham Estate Activation

As one of our concepts for the activation of the Wyndham Estate Life Full of Flavour campaign, we developed a concept for a encyclopedia of meat app — A Meat Lovers Guide to help our audience pick the best cut to meet their meat mood.

Still just in the concept stage, we are hoping to have it in market this year.

 

An Exploratory model of usage based on the 5 senses…
meat_app.jpg
meat_app2.jpg
And a straight browse model:iPad_v2.jpg