We've been working closely with Firethorn to launch their next product - a mobile & social commerce platform. 

Tasked with showing consumers across various banks and mobile carriers how mobile banking would work for them, our team concepted a set of demos leveraging video & flash. To provide partner banks with unique and ownable experiences, we concepted a variety of "worlds" in which video green screen scenarios could be composited. These short scenes would show mobile banking features proving their usefulness in day-to-day life. All aspects of the demos are database manageable, allowing for quick customization and co-branding.

Challenged with redesigning the Red Bull YouTube page skin & ad units, I lead the concepting and development of a design that would work across a wide range of content and promotional themes. Additionally, the concept encompassed not just the front end design, but an admin system allowing for the rapid and easy creation of new skins and ad units for population into YouTube without needing to login to the YouTube brand management system.

As part of a campaign to promote the first ever Red Bull X-Fighters event in the UK I led a team in the concepting and development of an online game designed to bring the freestyle motocross experience to life for consumers. We created a simple yet addictive game allowing users to "tour" the UK completing tricks and racking up points. To bring a bit of social experience to life within gameplay, we created a version that will be launching on Windows Live Messenger Games in a week. This version allows consumers to play simultaneously while chatting within Messenger -- the game passes gameplay info back and forth thru chat, sharing tricks completed, current scores, and winner/loser status. The game is also being distributed online across a wide range of platforms including but not limited to: Facebook, Bebo & Myspace. 

To help 2K Sports promote their new arcade style baseball game, I led the Kastner & Partners team in the creation of a online game based upon game play within the console version of The BIGS 2. The goal is to allow consumers to experience a taste of the console game within the online spaces they visit on a regular basis, while providing a casual game that serves as a product line extension meeting the full brand experience promise of 2K Sports.

This game will live across a variety of locations online, including Facebook, the 2K Sports website and as a Widget for install on individual sites and blogs. The game leverages Facebook Connect to provide a common login source and allow users to pull their gameplay into their social graph by comparing their scores against those of their Facebook friends.

Firethorn asked my team to create concepts for marketing materials that could be provided turnkey to various banks in support of mobile banking. Working within the brand standards of a range of banks & Firethorn, we created a set of materials including banners, landing pages & paid search terms.

Pitch work for a new site for Red Bull skateboarder Ryan Sheckler. Led a small team locally and collaborated with remote creatives in LA office on concept development. 

The new 3 Mobile online shop has finally launched -- e-commerce projects of this scale are never fast. Nothing earth shattering, but the goal wasn't that - just clean UX and much time spent refining use cases, information presentation and iconography by the team at SOAP lead to this implementation. Role: Experience Director, Creative

Creation is complete on an integrated microsite for the Red Bull Manny Mania series. Built on the Red Bull Skateboarding blog platform (MT) it syndicates content in that is related to the events and provides visitors insight as to when the event is coming their way. 

The team I was working with at Soap Creative was challenged with redesigning www.foxtel.com, retaining easy access to the signup flow while greatly enhancing the consumer experience. We focused on giving consumers access to the rich FOXTEL experience up front, immersing them into the depth and breadth of content that FOXTEL delivers.

Distinguished Brands International is a specialty beverage importer seeking to stand out for both their products and their standards. Working as part of a team of consultants, I've lead the strategy & planning for the redevelopment of both the public and partner facing web sites. A new distributor facing supply chain management & CRM system and the public facing site are now live.

Due to a lack of quality educational materials on Intellectual Property Rights, Microsoft wanted to sponsor a set of curriculum with a web component. Working closely with an educational curriculum company, our team came up with the idea of creating a site that allowed users to create content and choose how to share it. Now in Beta, the mybytes site allows kids to create a ringtone via an online music mixer. In order to publish their tone, they have to assign rights to it. Additionally, they have the ability to purchase (via a virtual economy) or steal the work of others, but their actions are transparent to anyone that looks. This site connects with in classroom activities via the IPR Education initiative and is also designed to stand alone.

mybytes music mixer and site (beta) mybytes.com >>
IPR Education initiative ipreducation.com >>

The new DDB Seattle website was designed around the model of openness. Built upon a blogging platform before such things were fashionable, the site gave all employees access to a space to blog and post thoughts, ideas, inspirations and content. Each employee not only had their own blog, but also had access to the two main blogs: Inspirations and DDBBlog. These blogs were managed by a group of curators, with Inspirations being short clips of content/design/stuff that inspires and DDBBlog being a collection of longer musings on media, marketing, creative, technology, etc. Curators were primarily responsible for driving content and assigning feature status to postings by others.
This was one of many projects developed with my rockstar creative partner, Ray Page

This microsite was the first consumer facing work in the National Recycling Partnership efforts. These efforts involve collaboration between NRC, DDB and supporting Brands (Pepsi and Walmart in this case) to promote recycling to the public.

A team I was part of at DDB pitched and won AOR Status for both the NRC brand as well as a complete consumer facing rebranding of recycling in the US. The NRC website was the very first piece of the puzzle. The site serves as the primary face of NRC to their members and potential funders in major corporations and organizations nationwide. Part of our pitch was that the site needed to position NRC as the credible voice for recycling, and a player at the same level as major funders. This positioning formed the backbone of our redesign.
Launch NRC Website >>

A microsite aimed at introducing the facilities & capabilities of the Swedish Heart and Vascular Institute to referring physicians. We shot extensive footage of procedures, physicians and facilities, and integrated the subsequent video into a data-driven site. The site launch was supported by DM and Print Media.

www.iheartswedish.org >>

A Global Awards Finalist

As part of a integrated campaign we created a banner game that allowed viewers to challenge their McD's breakfast sandwich recognition skills in a version of concentration.

Converted 2% of all impressions into completed signups... nothing like a good offer and striking creative on relevant media to attract the right audience.

Expandable Banner >>
Banner >>
Landing Page (thenorthfacewishlist.com/summit/) >>

How do you make a brand luxurious, forward leaning and accessible to the fastest growing portion of the population - the over 65 crowd? Majestic America gave the team that challenge, and this is what we came up with.

The campaign to show the power of Amtrak to let you "Travel as You Wish" continues with a set of linked banners.