Distinguished Brands International is a specialty beverage importer seeking to stand out for both their products and their standards. Working as part of a team of consultants, I've lead the strategy & planning for the redevelopment of both the public and partner facing web sites. A new distributer facing supply chain management & CRM system is in it's final stages of implementation, and the public facing site is in development. Upon launch of both, a set of social media and online marketing campaign components will work to spread the word about the brands DBI imports.

Due to a lack of quality educational materials on Intellectual Property Rights, Microsoft wanted to sponsor a set of curriculum with a web component. Working closely with an educational curriculum company, our team came up with the idea of creating a site that allowed users to create content and choose how to share it. Now in Beta, the mybytes site allows kids to create a ringtone via an online music mixer. In order to publish their tone, they have to assign rights to it. Additionally, they have the ability to purchase (via a virtual economy) or steal the work of others, but their actions are transparent to anyone that looks. This site connects with in classroom activities via the IPR Education initiative and is also designed to stand alone.

mybytes music mixer and site (beta) mybytes.com >>
IPR Education initiative ipreducation.com >>

The new DDB Seattle website is designed around the model of openness. Built upon a blogging platform, the site gives all employees access to a space to blog and post thoughts, ideas, inspirations and content. Each employee not only has their own blog, but has access to the two main blogs: Inspirations and DDBBlog. These blogs are managed by a group of curators, with Inspirations being short clips of content/design/stuff that inspires and DDBBlog being a collection of longer musings on media, marketing, creative, technology, etc. Curators are primarily responsible for driving content and assigning feature status to postings by others.

ddbseattle.com >>

This microsite was the first consumer facing work in the National Recycling Partnership efforts. These efforts involve collaboration between NRC, DDB and supporting Brands (Pepsi and Walmart in this case) to promote recycling to the public.

A team I was part of at DDB pitched and won AOR Status for both the NRC brand as well as a complete consumer facing rebranding of recycling in the US. The NRC website was the very first piece of the puzzle. The site serves as the primary face of NRC to their members and potential funders in major corporations and organizations nationwide. Part of our pitch was that the site needed to position NRC as the credible voice for recycling, and a player at the same level as major funders. This positioning formed the backbone of our redesign.
Launch NRC Website >>

A microsite aimed at introducing the facilities & capabilities of the Swedish Heart and Vascular Institute to referring physicians. We shot extensive footage of procedures, physicians and facilities, and integrated the subsequent video into a data-driven site. The site launch was supported by DM and Print Media.

www.iheartswedish.org >>

A Global Awards Finalist

As part of a integrated campaign we created a banner game that allowed viewers to challenge their McD's breakfast sandwich recognition skills in a version of concentration.

View Here >>

Converted 2% of all impressions into completed signups... nothing like a good offer and striking creative on relevant media to attract the right audience.

Expandable Banner >>
Banner >>
Landing Page (thenorthfacewishlist.com/summit/) >>

How do you make a brand luxurious, forward leaning and accessible to the fastest growing portion of the population - the over 65 crowd? Majestic America gave us that challenge, and this is what we came up with.
So far it seems to be working, with continuous week over week growth in both traffic and sales leads. Of course we're supporting it with loads of digital direct and contextual advertising, but good user experience never hurts.

www.majesticamericaline.com >>

As part of ongoing efforts to fight piracy, Microsoft asked DDB to present new ways of presenting the issues surrounding software piracy. With the help of several team members, I sold thru a concept around the creation of characters and an alternate business world set in a graphic novel style. Implementation of all the components was been slowed by budgetary changes and the need to keep components localizable. The campaign continues to evolve in various media.

"Full potential of internet finally realized" - Dave Barry

Dozens of articles and blog mentions turned a crazy content experiment into a successful viral promotion.

Shortly after DDB became Exclusive Resorts' Agency of Record, the DDB team came to me at Peel to discuss a new website for ER. We worked in tandem throughout the entire site concept & development process. The primary strategic goal was not only to ensure that the full breadth of information about ER and their product were available and consumable, but that the site accurately positioned them from a brand perspective. By developing an experience in line with what ER's consumers would expect from a luxury product (such as a high end auto) we positioned ER as the category leader and substantially ahead of their competitors. This work was part of a 2008 Effie Finalist Case Study.

Promoting the relaunch and full rerun of Monty Python's Flying Circus in the US, this campaign worked as a teaser for a special 6 episode "best of". As each episode would be focused on the "best of" each of the Python's the concept of "What kind of Python are You?" fit right in.

Listening to Our Ancestors—The Art of Native Life along the North Pacific Coast
Explore diverse artifacts from 11 northwest coastal tribes by tribe or story.

Listening to Our Ancestors Exhibit website

PBS was launching a new kids show called "A Big Big World" for ages 2-6. As with any kids show in that age range, the marketing needed to appeal to parents as much as the kids. We emphasized the PBS value add of values and learning combined with entertainment to catch mom's attention. And we leveraged the extensive and fun asset set from the show to create an extremely diverse set of visuals to engage the kids. This resulted in click through rates on some units of up to 13%, with averages over 6% for the whole campaign. Some of the characters were initially introduced as part of a day after Thanksgiving stunt called Big Big Friend Day

Faced with the challenge of teaching kids about weather in an engaging and fun way, we created a game based upon the navigational console of a solo racing sailboat and a circumnavigation of the globe. We worked closely with content experts to make everything as accurate as possible, while still keeping the game playable. Amongst other things, we were rewarded with 2006 Webby Finalist status.

Play the "Windward" Educational Game >>

Campaign promoting an educational environmental game. 6% Click thru rate.

Rich Media Banner >>

Go couch diving to find a bug and beat your virtual hunger... but watch out for the nasty stuff that will turn your stomach. With a 44% replay rate... brand experience is what this one's all about.

View here >>

Driving tune-in with rich media and banners. 4% click thru rate.

Rich Media Banner with Game >>

Portalis Wines needed to be able to sell product online and integrate with their store inventory realtime. We put together a custom solution that linked their retail & erp software with an online store and kept the user experience seamless and on brand.

portaliswines.com >>