Exclusive Resorts

Shortly after DDB became Exclusive Resorts' Agency of Record, the DDB team came to me at Peel to discuss a new website for ER. We worked in tandem throughout the entire site concept & development process. The primary strategic goal was not only to ensure that the full breadth of information about ER and their product were available and consumable, but that the site accurately positioned them from a brand perspective. By developing an experience in line with what ER's consumers would expect from a luxury product (such as a high end auto) we positioned ER as the category leader and substantially ahead of their competitors. This work was part of a 2008 Effie Finalist Case Study.