April 2007 Archives

This microsite was the first consumer facing work in the National Recycling Partnership efforts. These efforts involve collaboration between NRC, DDB and supporting Brands (Pepsi and Walmart in this case) to promote recycling to the public.
A team I was part of at DDB pitched and won AOR Status for both the NRC brand as well as a complete consumer facing rebranding of recycling in the US. The NRC website was the very first piece of the puzzle. The site serves as the primary face of NRC to their members and potential funders in major corporations and organizations nationwide. Part of our pitch was that the site needed to position NRC as the credible voice for recycling, and a player at the same level as major funders. This positioning formed the backbone of our redesign.
Launch NRC Website >>