work

work tag:philmang.com,2008-02-22:/work//2 2010-02-11T13:39:54Z Movable Type Publishing Platform 4.01a Swagg Launch tag:philmang.com,2010:/work//2.96 2010-02-10T19:34:17Z 2010-02-11T13:39:54Z

phil gillman philmang Development of the brand, marketing materials and interactive presence is in progress. Version 1 of the website is live for both desktop & iphone at swagg.com, with a few screens below. The next evolution is in concepting phase.
My team also helped concept on the initial user experience for the product, although those screens aren't here for obvious reasons since the product hasn't launched yet...]]> Launch Site & Blog

Smart Phone Site Interface

]]> Mobile Banking Demo tag:philmang.com,2010:/work//2.93 2009-09-01T16:28:27Z 2010-02-02T23:49:50Z

phil gillman philmang Model World Concept

Popup Book Concept

Fisheye Side-scrolling Concept

A few of the final produced versions:
USAA: http://kpidev.kastnerandpartners.com/firethorn/demos/usaa7/
Regions: http://regions.firethornmobile.com/

]]> Red Bull YouTube Skinner tag:philmang.com,2009:/work//2.91 2009-08-16T20:15:45Z 2009-09-16T20:58:15Z

phil gillman philmang Red Bull YouTube page skin & ad units, I lead the concepting and development of a design that would work across a wide range of content and promotional themes. Additionally, the concept encompassed not just the front end design, but an admin system allowing for the rapid and easy creation of new skins and ad units for population into YouTube without needing to login to the YouTube brand management system.

]]> The Design Concept:

Some Skins Developed by Red Bull with the tool:

The Admin in use creating a skin

]]> Red Bull UK - X-Fighters London tag:philmang.com,2009:/work//2.90 2009-07-20T17:14:23Z 2010-02-15T17:59:42Z

As part of a campaign to promote the first ever Red Bull X-Fighters event in the UK I led a team in the concepting and development of an online game designed to bring the freestyle motocross experience to life for...

phil gillman philmang The game was originally concepted to have an OOH and mobile component. This component was not developed due to media budget constraints, but the concept boards are included here.]]> Play the Game

Jump London Game

A mobile scavenger hunt, the out of home campaign was designed to leverage bus shelter and kiosk placements around London with views of famous landmarks. A transparent poster would allow users to see the various CTAs with the landmark in frame, and to take a picture of the location & advert.

Users would be challenged to take these shots on their mobile, and then to text or upload via mobile web the images to Red Bull. In return they would be earn points in the scavenger hunt and receive X-Fighters content to their mobile.

A smart phone version of the game was also proposed that would recognize the transparent posters and immediately download variable videos/animations into the scene, thereby allowing users to have a bit of fun with the content.

Finally - the scavenger hunt would connect to facebook and the other online components, allowing users to directly challenge friends in their social networks as well as to collect points in the online game. The top players would win prizes related to the X-Fighters UK event including VIP access and various Red Bull X-Fighters gear & experiences.

Out of Home Concepts

Facebook Integration

]]> 2K Sports - The Bigs Two tag:philmang.com,2009:/work//2.89 2009-07-15T17:04:20Z 2009-09-09T20:10:05Z

phil gillman philmang
This game will live across a variety of locations online, including Facebook, the 2K Sports website and as a Widget for install on individual sites and blogs. The game leverages Facebook Connect to provide a common login source and allow users to pull their gameplay into their social graph by comparing their scores against those of their Facebook friends. ]]> The game on Facebook

The game as run on 2ksports.com (It was inline via an iframe into their CMS)

We also pitched the idea for a "Tournament around the Web" that made it fairly far, but unfortunately ran into legal objections in the end. Ah well, it would have been fun as we would have enabled blog owners and the like to place a widget on their page that would have let users play the game smashing parts of their page. All approved sites would be included into the tournament directory and users would need to play thru all sites to have a chance of winning.

]]> Mobile Banking Marketing tag:philmang.com,2010:/work//2.94 2009-07-02T18:03:53Z 2010-02-04T16:07:00Z

phil gillman philmang Banner Concepts

Landing Page / Microsite Concept

USAA Banners

A Few of the Produced Versions:
300x250
728x90

]]> Ryan Sheckler Pitch tag:philmang.com,2009:/work//2.87 2009-06-25T20:40:12Z 2009-08-11T22:17:08Z

phil gillman philmang Role: Creative Direction, Concept Development, Concept Presentation]]> Sheckler Content Wall

Loading Screen:

Rollover trail & animation:

Navigation:

Search:

Results:

Content:

]]> 3 shop tag:philmang.com,2009:/work//2.85 2009-06-12T17:27:29Z 2009-08-11T22:17:22Z

The new 3 Mobile online shop has finally launched -- e-commerce projects of this scale are never fast. Nothing earth shattering, but the goal wasn't that - just clean UX and much time spent refining use cases, information presentation and...

phil gillman philmang 3 Mobile online shop has finally launched -- e-commerce projects of this scale are never fast. Nothing earth shattering, but the goal wasn't that - just clean UX and much time spent refining use cases, information presentation and iconography by the team at SOAP lead to this implementation.

Here's to 3 selling more phones with fewer abandoned carts.

Role: Experience Director, Creative]]>

]]> Red Bull Manny Mania tag:philmang.com,2009:/work//2.83 2009-05-01T20:37:38Z 2009-08-11T22:17:37Z

Creation is complete on an integrated microsite for the Red Bull Manny Mania series. Built on the Red Bull Skateboarding blog platform (MT) it syndicates content in that is related to the events and provides visitors insight as to when...

phil gillman philmang Soon it will allow visitors to vote (DIGG style) on the AM Series location winners to help pick the overall AM Series winner. A bit of simple community involvement.

Role: Interactive CD

]]>

]]> Foxtel.com Site Redesign tag:philmang.com,2008:/work//2.80 2008-12-01T21:27:16Z 2009-04-21T19:57:41Z

The team I was working with at Soap Creative was challenged with redesigning www.foxtel.com, retaining easy access to the signup flow while greatly enhancing the consumer experience. We focused on giving consumers access to the rich FOXTEL experience up front,...

phil gillman philmang
]]> Presented Concepts
Concept 1a - A/B Feature, Simple:

Concept 1b - A/B Feature, Flash with Cover Flow and Dock Style Functionality:

Concept 2 - Icon, Big Video Up Front:

Concept 3: Full Screen - Selected Concept

]]> Distinguished Brands International tag:philmang.com,2008:/work//2.61 2008-06-01T16:21:14Z 2008-12-01T21:28:09Z

phil gillman philmang ]]> The public site:

Live at http://distinguished-brands.com.]]> Microsoft Sponsored Kids Intellectual Property Rights Education Project tag:philmang.com,2008:/work//2.35 2008-01-31T18:56:51Z 2008-04-18T15:18:59Z

Due to a lack of quality educational materials on Intellectual Property Rights, Microsoft wanted to sponsor a set of curriculum with a web component. Working closely with an educational curriculum company, our team came up with the idea of creating...

phil gillman philmang the IPR Education initiative and is also designed to stand alone.

mybytes music mixer and site (beta) mybytes.com >>
IPR Education initiative ipreducation.com >>
]]> DDB: Seattle Office Corporate Website tag:philmang.com,2007:/work//2.37 2007-11-03T19:57:27Z 2010-02-11T22:17:08Z

The new DDB Seattle website was designed around the model of openness. Built upon a blogging platform before such things were fashionable, the site gave all employees access to a space to blog and post thoughts, ideas, inspirations and content....

phil gillman philmang This was one of many projects developed with my rockstar creative partner, Ray Page]]>

]]> National Recycling Coalition: GetRecycling.org tag:philmang.com,2007:/work//2.54 2007-04-22T19:37:41Z 2008-04-22T20:03:52Z

This microsite was the first consumer facing work in the National Recycling Partnership efforts. These efforts involve collaboration between NRC, DDB and supporting Brands (Pepsi and Walmart in this case) to promote recycling to the public....

phil gillman philmang This microsite was the first consumer facing work in the National Recycling Partnership efforts. These efforts involve collaboration between NRC, DDB and supporting Brands (Pepsi and Walmart in this case) to promote recycling to the public.

Launch GetRecycling.org ]]> National Recycling Coalition Website tag:philmang.com,2008:/work//2.38 2007-04-03T20:11:47Z 2008-04-22T19:42:37Z

A team I was part of at DDB pitched and won AOR Status for both the NRC brand as well as a complete consumer facing rebranding of recycling in the US. The NRC website was the very first piece of...

phil gillman philmang Launch NRC Website >> ]]>