work

Distinguished Brands International

2008-05-12T16:21:14Z

Distinguished Brands International is a specialty beverage importer seeking to stand out for both their products and their standards. Working as part of a team of consultants, I've lead the strategy & planning for the redevelopment of both the public and partner facing web sites. A new distributer facing supply chain management & CRM system is in it's final stages of implementation, and the public facing site is in development. Upon launch of both, a set of social media and online marketing campaign components will work to spread the word about the brands DBI imports.

]]> A sneak peak at the upcoming public site:

Microsoft Sponsored Kids Intellectual Property Rights Education Project

2008-01-31T18:56:51Z

Due to a lack of quality educational materials on Intellectual Property Rights, Microsoft wanted to sponsor a set of curriculum with a web component. Working closely with an educational curriculum company, our team came up with the idea of creating a site that allowed users to create content and choose how to share it. Now in Beta, the mybytes site allows kids to create a ringtone via an online music mixer. In order to publish their tone, they have to assign rights to it. Additionally, they have the ability to purchase (via a virtual economy) or steal the work of others, but their actions are transparent to anyone that looks. This site connects with in classroom activities via the IPR Education initiative and is also designed to stand alone.

mybytes music mixer and site (beta) mybytes.com >>
IPR Education initiative ipreducation.com >>

DDB: Seattle Office Corporate Website

2007-11-03T19:57:27Z

The new DDB Seattle website is designed around the model of openness. Built upon a blogging platform, the site gives all employees access to a space to blog and post thoughts, ideas, inspirations and content. Each employee not only has their own blog, but has access to the two main blogs: Inspirations and DDBBlog. These blogs are managed by a group of curators, with Inspirations being short clips of content/design/stuff that inspires and DDBBlog being a collection of longer musings on media, marketing, creative, technology, etc. Curators are primarily responsible for driving content and assigning feature status to postings by others.

ddbseattle.com >>

National Recycling Coalition: GetRecycling.org

2007-04-22T19:37:41Z

This microsite was the first consumer facing work in the National Recycling Partnership efforts. These efforts involve collaboration between NRC, DDB and supporting Brands (Pepsi and Walmart in this case) to promote recycling to the public.
Launch GetRecycling.org ]]>

National Recycling Coalition Website

2007-04-03T20:11:47Z

A team I was part of at DDB pitched and won AOR Status for both the NRC brand as well as a complete consumer facing rebranding of recycling in the US. The NRC website was the very first piece of the puzzle. The site serves as the primary face of NRC to their members and potential funders in major corporations and organizations nationwide. Part of our pitch was that the site needed to position NRC as the credible voice for recycling, and a player at the same level as major funders. This positioning formed the backbone of our redesign.
Launch NRC Website >>

Swedish Heart and Vascular Institute

2007-02-07T21:52:45Z

A microsite aimed at introducing the facilities & capabilities of the Swedish Heart and Vascular Institute to referring physicians. We shot extensive footage of procedures, physicians and facilities, and integrated the subsequent video into a data-driven site. The site launch was supported by DM and Print Media.

www.iheartswedish.org >>

A Global Awards Finalist

McDonald's Coffee & Breakfast Promo

2007-01-25T22:16:27Z

As part of a integrated campaign we created a banner game that allowed viewers to challenge their McD's breakfast sandwich recognition skills in a version of concentration.

View Here >>

The North Face Wish List Summit Series campaign

2006-12-20T21:45:33Z

Converted 2% of all impressions into completed signups... nothing like a good offer and striking creative on relevant media to attract the right audience.

Expandable Banner >>
Banner >>
Landing Page (thenorthfacewishlist.com/summit/) >>

Majestic America Line Corporate Website

2006-12-07T22:39:27Z

How do you make a brand luxurious, forward leaning and accessible to the fastest growing portion of the population - the over 65 crowd? Majestic America gave us that challenge, and this is what we came up with.
So far it seems to be working, with continuous week over week growth in both traffic and sales leads. Of course we're supporting it with loads of digital direct and contextual advertising, but good user experience never hurts.

www.majesticamericaline.com >>

Amtrak - Transport

2006-10-22T16:58:33Z

The campaign to show the power of Amtrak to let you "Travel as You Wish" continues with a set of linked banners.

]]>

Microsoft Genuine Software Initiative

2006-08-15T21:43:06Z

As part of ongoing efforts to fight piracy, Microsoft asked DDB to present new ways of presenting the issues surrounding software piracy. With the help of several team members, I sold thru a concept around the creation of characters and an alternate business world set in a graphic novel style. Implementation of all the components was been slowed by budgetary changes and the need to keep components localizable. The campaign continues to evolve in various media. One of the most recent Videos Produced in the campaign

Concept Boards >>]]>

PBS Primetime: Texas Ranch House - MooTube

2006-04-21T13:23:16Z

"Full potential of internet finally realized" - Dave Barry

Dozens of articles and blog mentions turned a crazy content experiment into a successful viral promotion.
]]> MooTube.com Site Demo (partial) >>

MooTube Blog Entry Samples
Cow of the Day Blog Watson 101
101 is the world record holding steer with a tip-to-tip horn measurement of 100", and he knows it. He enjoys quality eats such as prime alfalfa cube and fresh spring grass, although he's not averse to a bit of late season hay when the grass is poor. 101 is outgoing and sociable, and enjoys visiting with cows and people alike. 101 signed up and participated in the first day of cow-cam filming as a camera operator, but unfortunately ended up with a faulty transmitter connection and his footage was all lost. He has since been lobbying for another chance.

From the Pasture Blog A New Member of MooTube!
Cows, Bulls, Steers and Heifers - MooTube and the herd at the Silent H Ranch are proud to announce the newest and youngest member of the team. Internet Phil, son of Silent H’s Miss Swbyps, was born this afternoon in the southeast corner of the pasture. He made his shining debut on the cow cam, and despite Miss Swbyps’ insistence on keeping away the paparazzi, I managed to sneak a couple of shots off for y'all to see. He's quite a looker, and will certainly end up with a nice set of horns. Enjoy the shots, and I'm sure the crew will post footage over the next couple of days. – Pickett

Stormin' Mornin'
Rain! Thunder! Lightning! More rain and a hard gusty wind from the west! Wowsers, what a way to start the day. We were just snoozing in the paddock by the barn, when all of a sudden it hit us. Drops the size of a mean ol' horse fly and with even more sting came pouring out the sky. We all got up and headed into the barn, jostling around to get covered and in from the blowing wind. Miss Swbyps was pushing us all in so that she could keep her dry viewpoint - she always has to play "bossy the cow" in these situations. Too bad my batteries are dead - would have been good to have it on camera to show her the next time she acts all innocent about such stuff.

Speaking of cameras, I hope my transmitter is still good - the crew said it wasn't supposed to get wet. Hmmm, not much that isn't wet that was outside more than 10 seconds - they might have to fit me with a new one.

Slowing down now; hopefully it will stop. I was looking forward to another day of showing the grass to the world. Speaking of grass, this rain will sure make it happy, been a bit of a dry spring; Benny already has the irrigation running a little. Maybe a day of rain is better than a day of cow cam after all.

Back in the Harness Again
My moment has come! Since so many of yesterday’s camera operators were lazy bums and stayed out in the pasture this morning, the production team is giving me a second chance to shine. They've rigged me up with a custom harness, and are sending me out into the field with a camera for the day. So here goes. Wish me luck.
- 101

Show Cows at Home...
Today, all of our footage comes from retired show cows. From the Silent H Ranch, Prichett, Lucy and Miss Swbyps all have worked in the cow modeling industry in some way or another. Prichett and Lucy both graduated from the 4-H Program at the Johnson Space Center Longhorn Project. They spent a good bit of their heifer-hood working with 4-H members, and participating in shows and contests. Miss Swybps is, of course, a cover girl and famous throughout the region.

Exclusive Resorts

2006-04-02T23:19:34Z

Shortly after DDB became Exclusive Resorts' Agency of Record, the DDB team came to me at Peel to discuss a new website for ER. We worked in tandem throughout the entire site concept & development process. The primary strategic goal was not only to ensure that the full breadth of information about ER and their product were available and consumable, but that the site accurately positioned them from a brand perspective. By developing an experience in line with what ER's consumers would expect from a luxury product (such as a high end auto) we positioned ER as the category leader and substantially ahead of their competitors. This work was part of a 2008 Effie Finalist Case Study.

]]>

the live site at exclusiveresorts.com (past client—has changed a bit recently) >>

PBS Primetime: Monty Python Banner Campaign

2006-02-21T14:26:28Z

Promoting the relaunch and full rerun of Monty Python's Flying Circus in the US, this campaign worked as a teaser for a special 6 episode "best of". As each episode would be focused on the "best of" each of the Python's the concept of "What kind of Python are You?" fit right in.

]]>

Smithsonian National Museum of the American Indian

2006-02-15T18:15:46Z

Listening to Our Ancestors—The Art of Native Life along the North Pacific Coast
Explore diverse artifacts from 11 northwest coastal tribes by tribe or story.

Listening to Our Ancestors Exhibit website