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        <title>work</title>
        <link>http://philmang.com/work/</link>
        <description></description>
        <language>en</language>
        <copyright>Copyright 2012</copyright>
        <lastBuildDate>Wed, 14 Mar 2012 17:53:50 -0800</lastBuildDate>
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        <item>
            <title>More things I can/can&apos;t share </title>
            <description><![CDATA[There are always lots of things in the mix that I can't post publicly due to the nature of the business.&nbsp;<div><br /></div><div>Everything from a winning pitch for ING Direct Australia, to concept work for various Pernod Ricard global wine brands &amp; Unilever products, to detailed application flows and concepts for financial institutions. These are all things that I will happily discuss in person or via skype, but obviously can't post here.</div><div><br /></div><div><br /></div>]]></description>
            <link>http://philmang.com/work/2012/03/work-that-cant-be-posted-here.html</link>
            <guid>http://philmang.com/work/2012/03/work-that-cant-be-posted-here.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">design</category>
            
            <pubDate>Wed, 14 Mar 2012 17:53:50 -0800</pubDate>
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        <item>
            <title>Lynx Anarchy Spark App</title>
            <description><![CDATA[Lynx came to Soap with a challenge—They were launching a new variant, and the twist was that it was going to come in versions for Guys and Girls. The bigger part of the challenge? Another agency and the media company had been working on the project for several months and failed to crack their core challenge of:<div><br /></div><div><i>Create something that will cause a stir in the schoolyard with 14 year old guys and girls.&nbsp;</i></div><div><i>Bring to life the extended brand promise of "Lynx owns the mating game".</i><br /><div><br /></div></div><div><br /></div>]]></description>
            <link>http://philmang.com/work/2012/03/lynx-anarchy-spark-app.html</link>
            <guid>http://philmang.com/work/2012/03/lynx-anarchy-spark-app.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">experience design</category>
            
            <pubDate>Sat, 03 Mar 2012 22:04:30 -0800</pubDate>
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        <item>
            <title>Campo Viejo Global Website Redesign</title>
            <description><![CDATA[Launching a new brand campaign built around the Spanish lifestyle and the idea of "A life uncorked", the first point of contact for redesign after in-store was online. We have designed a site that leverages HTML5 and a bit of parallax motion to inject a bit of fun into the experience.&nbsp;<div><br /></div><div>While the effect may seem a bit common these days to web design and ad folks, it's still not something your average 45 year old businessman will encounter.</div>]]></description>
            <link>http://philmang.com/work/2012/03/campo-viejo-website-redesign.html</link>
            <guid>http://philmang.com/work/2012/03/campo-viejo-website-redesign.html</guid>
            
            
            <pubDate>Sat, 03 Mar 2012 22:03:27 -0800</pubDate>
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        <item>
            <title>Jacob&apos;s Creek Global True Character Series</title>
            <description><![CDATA[Challenged with expanding their positioning of "True Character" and "Always stay true" and helping consumers understand the what it all meant and why Jacob's Creek cared, we created the True Character Series for use in key markets globally.<div><br /><div>A series of stories about everyday people around the world as well as the people behind the products, these stories focus on people that stay true to themselves, their heritage and/or their passions.&nbsp;</div></div><div><br /></div>]]></description>
            <link>http://philmang.com/work/2012/03/jacobs-creek-true-character-se.html</link>
            <guid>http://philmang.com/work/2012/03/jacobs-creek-true-character-se.html</guid>
            
            
            <pubDate>Sat, 03 Mar 2012 21:59:17 -0800</pubDate>
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        <item>
            <title>Jacob&apos;s Creek Kiosk &amp; Tablet Experience</title>
            <description><![CDATA[Jacob's Creek wanted to install a kiosk in their visitors center that would allow people to explore their wines and the brand on their own. We came back with a concept based upon an iPad application model that would be configurable for multiple uses and brands.<div><br /></div><div>A built in Admin system allows Pernod Ricard to quickly update and configure the visible content. This provides the ability to use the experience in both kiosk and tablet scenarios at the visitors center or remote tastings around the world.</div><div><br /></div><div>Additionally, the platform is planned and built in such a way to allow Pernod Ricard to easily and cheaply skin new versions for other sister brands.</div><div></div>]]></description>
            <link>http://philmang.com/work/2012/01/jacobs-creek-kiosk.html</link>
            <guid>http://philmang.com/work/2012/01/jacobs-creek-kiosk.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">experience design</category>
            
            <pubDate>Wed, 11 Jan 2012 15:15:02 -0800</pubDate>
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        <item>
            <title>Wyndham Estate Meat App Concept</title>
            <description><![CDATA[As one of our concepts for the activation of the Wyndham Estate Life Full of Flavour campaign, we developed a concept for a encyclopedia of meat app -- A Meat Lovers Guide to help our audience pick the best cut to meet their meat mood.&nbsp;<div><br /><div>Still just in the concept stage, we are hoping to have it in market this year.</div></div>]]></description>
            <link>http://philmang.com/work/2011/10/wyndham-estate-meat-app-concep.html</link>
            <guid>http://philmang.com/work/2011/10/wyndham-estate-meat-app-concep.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">app</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">branding</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">mobile</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">SOAP</category>
            
            <pubDate>Mon, 03 Oct 2011 21:36:52 -0800</pubDate>
        </item>
        
        <item>
            <title>Wyndham Estate Global Rebrand Campaign</title>
            <description><![CDATA[To help Wyndham Estate gain awareness and marketshare in several key global markets, I lead a successful pitch for their new brand positioning and campaign.&nbsp;<div><br /></div><div>A big bold red wine, Wyndham wanted to grab the attention of the men (and some women) that sought out such a wine for a contemplative glass at the end of the day or to pair with a nice steak. Our campaign is focussed on bringing to life the experience of the wine in quick encounter media such as OOH and Print, with support building thru digital and experiential over time.</div>]]></description>
            <link>http://philmang.com/work/2011/10/wyndham-estate-rebrand-campaig.html</link>
            <guid>http://philmang.com/work/2011/10/wyndham-estate-rebrand-campaig.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">copy</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">SOAP</category>
            
            <pubDate>Sat, 01 Oct 2011 20:53:01 -0800</pubDate>
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        <item>
            <title>Wyndham Estate Website Redesign</title>
            <description><![CDATA[Tasked with redesigning and modernizing the Wyndham Estate web site prior to completing the brand campaign launch, we worked to create a flexible and user friendly system allowing for content and product to shine.&nbsp;]]></description>
            <link>http://philmang.com/work/2011/09/wyndham-estate-website-redesig.html</link>
            <guid>http://philmang.com/work/2011/09/wyndham-estate-website-redesig.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">experience design</category>
            
            <pubDate>Fri, 30 Sep 2011 21:59:45 -0800</pubDate>
        </item>
        
        <item>
            <title>TIAA-CREF Retirement Savings Planner</title>
            <description><![CDATA[Challenged with creating a better way for members to understand and plan for retirement, I co-lead the creation of a online savings planner capable of helping users thru the nuances of planning and giving actionable financial advice.&nbsp;<div><br /></div>]]></description>
            <link>http://philmang.com/work/2010/09/tiaacref-retirement-savings-pl.html</link>
            <guid>http://philmang.com/work/2010/09/tiaacref-retirement-savings-pl.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">copy</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">experience design</category>
            
            <pubDate>Fri, 03 Sep 2010 20:02:47 -0800</pubDate>
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        <item>
            <title>TIAA-CREF Future Vision</title>
            <description><![CDATA[I co-lead a team in the development of a vision for the digital future of TIAA-CREF. By the time I joined the team, the consumer facing components were already defined, and the meaty task of defining the business customer facing components remained.&nbsp;<div><br /></div><div>Thru a series of UX, Design and Positioning exercises we laid out a vision for the full end to end client experience for TIAA-CREF's retirement plans. I guided the team thru the concepting and design of experiences running from sales &amp; RPF thru implementation, plan management and financial advisor interfaces.&nbsp;</div>]]></description>
            <link>http://philmang.com/work/2010/03/tiaacref-future-vision.html</link>
            <guid>http://philmang.com/work/2010/03/tiaacref-future-vision.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">copy</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">experience design</category>
            
            <pubDate>Tue, 30 Mar 2010 21:32:20 -0800</pubDate>
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        <item>
            <title>Swagg Launch</title>
            <description><![CDATA[We've been working closely with Firethorn to launch their next product - a mobile &amp; social commerce platform.&nbsp;<div>Development of the brand, marketing materials and interactive presence is in progress. Version 1 of the website is live for both desktop &amp; iphone at <a href="http://swagg.com" target="_blank">swagg.com</a>, with a few screens below. The next evolution is in concepting phase.<br />My team also helped concept on the initial user experience for the product.</div>]]></description>
            <link>http://philmang.com/work/2010/02/swagg-launch.html</link>
            <guid>http://philmang.com/work/2010/02/swagg-launch.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">experience design</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">mobile</category>
            
            <pubDate>Wed, 10 Feb 2010 11:34:17 -0800</pubDate>
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        <item>
            <title>Mobile Banking Demo</title>
            <description><![CDATA[Tasked with showing consumers across various banks and mobile carriers how mobile banking would work for them, our team concepted a set of demos leveraging video &amp; flash. To provide partner banks with unique and ownable experiences, we concepted a variety of "worlds" in which video green screen scenarios could be composited. These&nbsp;short scenes would show mobile banking features proving their usefulness in day-to-day life. All aspects of the demos are database manageable, allowing for quick customization and co-branding.]]></description>
            <link>http://philmang.com/work/2009/09/mobile-banking-demo.html</link>
            <guid>http://philmang.com/work/2009/09/mobile-banking-demo.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">financial</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">firethorn</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">microsite</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">video</category>
            
            <pubDate>Tue, 01 Sep 2009 09:28:27 -0800</pubDate>
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        <item>
            <title>Red Bull YouTube Skinner</title>
            <description><![CDATA[Challenged with redesigning the <a href="http://youtube.com/redbull/" target="_blank">Red Bull YouTube</a> page skin &amp; ad units, I lead the concepting and development of a design that would work across a wide range of content and promotional themes. Additionally, the concept encompassed not just the front end design, but an admin system allowing for the rapid and easy creation of new skins and ad units for population into YouTube without needing to login to the YouTube brand management system.<div><br /></div>]]></description>
            <link>http://philmang.com/work/2009/08/red-bull-youtube-skinner.html</link>
            <guid>http://philmang.com/work/2009/08/red-bull-youtube-skinner.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">admin</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">design</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">dynamic</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">red bull</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">redesign</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">youtube</category>
            
            <pubDate>Sun, 16 Aug 2009 13:15:45 -0800</pubDate>
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        <item>
            <title>Red Bull UK - X-Fighters London</title>
            <description><![CDATA[As part of a campaign to promote the first ever Red Bull X-Fighters event in the UK I led a team in the concepting and development of an online game designed to bring the freestyle motocross experience to life for consumers. We created a simple yet addictive game allowing users to "tour" the UK completing tricks and racking up points. To bring a bit of social experience to life within gameplay, we created a version that will be launching on Windows Live Messenger Games in a week. This version allows consumers to play simultaneously while chatting within Messenger -- the game passes gameplay info back and forth thru chat, sharing tricks completed, current scores, and winner/loser status. The game is also being distributed online across a wide range of platforms including but not limited to: Facebook, Bebo &amp; Myspace.&nbsp;<div>The game was originally concepted to have an OOH and mobile component. This component was not developed due to media budget constraints, but the concept boards are included here.</div>]]></description>
            <link>http://philmang.com/work/2009/07/red-bull-uk-xfighters-london.html</link>
            <guid>http://philmang.com/work/2009/07/red-bull-uk-xfighters-london.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">game</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">red bull</category>
            
            <pubDate>Mon, 20 Jul 2009 10:14:23 -0800</pubDate>
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        <item>
            <title>2K Sports - The Bigs Two</title>
            <description><![CDATA[To help 2K Sports promote their new arcade style baseball game, I led the Kastner &amp; Partners team in the creation of a online game based upon game play within the console version of The BIGS 2. The goal is to allow consumers to experience a taste of the console game within the online spaces they visit on a regular basis, while providing a casual game that serves as a product line extension meeting the full brand experience promise of 2K Sports.<br /><br />
This game will live across a variety of locations online, including Facebook, the 2K Sports website and as a Widget for install on individual sites and blogs. The game leverages Facebook Connect to provide a common login source and allow users to pull their gameplay into their social graph by comparing their scores against those of their Facebook friends.  ]]></description>
            <link>http://philmang.com/work/2009/07/2k-sports-the-bigs-two.html</link>
            <guid>http://philmang.com/work/2009/07/2k-sports-the-bigs-two.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">2ksports</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">facebook</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">game</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">marketing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Wed, 15 Jul 2009 10:04:20 -0800</pubDate>
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