<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
    <channel>
        <title>work</title>
        <link>http://philmang.com/work/</link>
        <description></description>
        <language>en</language>
        <copyright>Copyright 2008</copyright>
        <lastBuildDate>Mon, 12 May 2008 09:21:14 -0800</lastBuildDate>
        <generator>http://www.sixapart.com/movabletype/</generator>
        <docs>http://www.rssboard.org/rss-specification</docs>
        
        <item>
            <title>Distinguished Brands International</title>
            <description><![CDATA[Distinguished Brands International is a specialty beverage importer seeking to stand out for both their products and their standards. Working as part of a team of consultants, I've lead the strategy &amp; planning for the redevelopment of both the public and partner facing web sites. A new distributer facing supply chain management &amp; CRM system is in it's final stages of implementation, and the public facing site is in development. Upon launch of both, a set of social media and online marketing campaign components will work to spread the word about the brands DBI imports.<br /><br />]]></description>
            <link>http://philmang.com/work/2008/05/distinguished-brands-internati.html</link>
            <guid>http://philmang.com/work/2008/05/distinguished-brands-internati.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">data-driven</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">DBI</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">flash</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">freelance</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">marketing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">movable type</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Mon, 12 May 2008 09:21:14 -0800</pubDate>
        </item>
        
        <item>
            <title>Microsoft Sponsored Kids Intellectual Property Rights Education Project</title>
            <description><![CDATA[Due to a lack of quality educational materials on Intellectual Property Rights, Microsoft wanted to sponsor a set of curriculum with a web component. Working closely with an educational curriculum company, our team came up with the idea of creating a site that allowed users to create content and choose how to share it.
Now in Beta, the mybytes site allows kids to create a ringtone via an online music mixer. In order to publish their tone, they have to assign rights to it.
Additionally, they have the ability to purchase (via a virtual economy) or steal the work of others, but their actions are transparent to anyone that looks.
This site connects with in classroom activities via <a class="text" href="http://www.ipreducation.com/" target="_blank">the IPR Education initiative</a> and is also designed to stand alone.<br /><br /> <a class="text" href="http://www.mybytes.com/" target="_blank"> </a><a class="text" href="http://www.mybytes.com/" target="_blank">mybytes music mixer and site (beta) mybytes.com &gt;&gt;</a> <br />
<a class="text" href="http://www.ipreducation.com/" target="_blank"> IPR Education initiative ipreducation.com &gt;&gt;</a>
<br />]]></description>
            <link>http://philmang.com/work/2008/01/microsoft-sponsored-kids-intel.html</link>
            <guid>http://philmang.com/work/2008/01/microsoft-sponsored-kids-intel.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">educational</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">microsoft</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">music</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">teen</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">user generated content</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Thu, 31 Jan 2008 10:56:51 -0800</pubDate>
        </item>
        
        <item>
            <title>DDB: Seattle Office Corporate Website</title>
            <description><![CDATA[The new DDB Seattle website is designed around the model of openness. Built upon a blogging platform, the site gives all employees access to a space to blog and post thoughts, ideas, inspirations and content. Each employee not only has their own blog, but has access to the two main blogs: Inspirations and DDBBlog. These blogs are managed by a group of curators, with Inspirations being short clips of content/design/stuff that inspires and DDBBlog being a collection of longer musings on media, marketing, creative, technology, etc. Curators are primarily responsible for driving content and assigning feature status to postings by others.<br /><br /><a class="text" href="http://www.ddbseattle.com/" target="_blank">ddbseattle.com &gt;&gt;</a>
<br /><br /> ]]></description>
            <link>http://philmang.com/work/2007/11/ddb-seattle-office-corporate-w.html</link>
            <guid>http://philmang.com/work/2007/11/ddb-seattle-office-corporate-w.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">blog</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">ddb</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Sat, 03 Nov 2007 12:57:27 -0800</pubDate>
        </item>
        
        <item>
            <title>National Recycling Coalition: GetRecycling.org</title>
            <description>This microsite was the first consumer facing work in the National Recycling Partnership efforts. These efforts involve collaboration between NRC, DDB and supporting Brands (Pepsi and Walmart in this case) to promote recycling to the public. </description>
            <link>http://philmang.com/work/2007/04/national-recycling-coalition-g.html</link>
            <guid>http://philmang.com/work/2007/04/national-recycling-coalition-g.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">animation</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">educational</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">flash</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">illustration</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">national recycling coalition</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">nrc</category>
            
            <pubDate>Sun, 22 Apr 2007 12:37:41 -0800</pubDate>
        </item>
        
        <item>
            <title>National Recycling Coalition Website</title>
            <description><![CDATA[A team I was part of at DDB pitched and won AOR Status for both the NRC brand as well as a complete consumer facing rebranding of recycling in the US. The NRC website was the very first piece of the puzzle. The site serves as the primary face of NRC to their members and potential funders in major corporations and organizations nationwide. Part of our pitch was that the site needed to position NRC as the credible voice for recycling, and a player at the same level as major funders. This positioning formed the backbone of our redesign.
<br />
<a class="text" href="http://staging.ddbseattle.com/nrc/" target="_blank">Launch NRC Website &gt;&gt;</a>
]]></description>
            <link>http://philmang.com/work/2007/04/national-recycling-coalition.html</link>
            <guid>http://philmang.com/work/2007/04/national-recycling-coalition.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">branding</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">national recycling coalition</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">nrc</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">redesign</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Tue, 03 Apr 2007 13:11:47 -0800</pubDate>
        </item>
        
        <item>
            <title>Swedish Heart and Vascular Institute</title>
            <description><![CDATA[A microsite aimed at introducing the facilities &amp; capabilities of the Swedish Heart and Vascular Institute to referring physicians. We shot extensive footage of procedures, physicians and facilities, and integrated the subsequent video into a data-driven site. The site launch was supported by DM and Print Media.<em> </em><br />
 <a class="text" href="http://www.iheartswedish.org/" target="_blank"> </a><br /><a class="text" href="http://www.iheartswedish.org/" target="_blank">www.iheartswedish.org &gt;&gt;</a><br /><br /><em><a class="text" href="http://www.theglobalawards.com/" target="_blank">A Global Awards Finalist</a></em><br />]]></description>
            <link>http://philmang.com/work/2007/02/swedish-heart-and-vascular-ins.html</link>
            <guid>http://philmang.com/work/2007/02/swedish-heart-and-vascular-ins.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">flash</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">health</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">medical</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">microsite</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Swedish</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">video</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Wed, 07 Feb 2007 13:52:45 -0800</pubDate>
        </item>
        
        <item>
            <title>McDonald&apos;s Coffee &amp; Breakfast Promo</title>
            <description><![CDATA[As part of a integrated campaign we created a banner game that allowed viewers to challenge their McD's breakfast sandwich recognition skills in a version of concentration. <br /><br />
<a href="http://eggjoego.mcmontana.com/" target="_blank">View Here &gt;&gt;</a><br />
]]></description>
            <link>http://philmang.com/work/2007/01/mcdonalds-coffee-breakfast-pro.html</link>
            <guid>http://philmang.com/work/2007/01/mcdonalds-coffee-breakfast-pro.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">ddb</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">game</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">McDonald&apos;s</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">rich media</category>
            
            <pubDate>Thu, 25 Jan 2007 14:16:27 -0800</pubDate>
        </item>
        
        <item>
            <title>The North Face Wish List Summit Series campaign</title>
            <description><![CDATA[Converted 2% of all impressions into completed signups... nothing like a good offer and striking creative on relevant media to attract the right audience.<br /><br />
<a class="text" href="http://www.pointroll.com/PointRoll/AdDemo/VFCorporation/TheNorthFace_Summit_728x90_FB_DEMOpd2.asp" target="_blank">Expandable Banner &gt;&gt;</a><br />
<a class="text" href="http://w3.sea.ddb.com/clientdoor/thenorthface/online/summit/ads/summit300x250.html" target="_blank">Banner &gt;&gt;</a><br />
<a class="text" href="http://w3.sea.ddb.com/clientdoor/thenorthface/online/summit/" target="_blank">Landing Page (thenorthfacewishlist.com/summit/) &gt;&gt;</a>

]]></description>
            <link>http://philmang.com/work/2006/12/the-north-face-wish-list-summi.html</link>
            <guid>http://philmang.com/work/2006/12/the-north-face-wish-list-summi.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">banners</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">marketing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">product</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">sweeps</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">The North Face</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">TNF</category>
            
            <pubDate>Wed, 20 Dec 2006 13:45:33 -0800</pubDate>
        </item>
        
        <item>
            <title>Majestic America Line Corporate Website</title>
            <description><![CDATA[How do you make a brand luxurious, forward leaning and accessible to the fastest growing portion of the population - the over 65 crowd? Majestic America gave us that challenge, and this is what we came up with.<br /> So far it seems to be working, with continuous week over week growth in both traffic and sales leads. Of course we're supporting it with loads of digital direct and contextual advertising, but good user experience never hurts.<br /><br />
<a class="text" href="http://www.majesticamericaline.com/" target="_blank">www.majesticamericaline.com &gt;&gt;</a>

]]></description>
            <link>http://philmang.com/work/2006/12/majestic-america-line-corporat.html</link>
            <guid>http://philmang.com/work/2006/12/majestic-america-line-corporat.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">cms</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">data-driven</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Majestic America Line</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">travel</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Thu, 07 Dec 2006 14:39:27 -0800</pubDate>
        </item>
        
        <item>
            <title>Amtrak - Transport</title>
            <description>The campaign to show the power of Amtrak to let you &quot;Travel as You Wish&quot; continues with a set of linked banners. </description>
            <link>http://philmang.com/work/2006/10/amtrak-transport.html</link>
            <guid>http://philmang.com/work/2006/10/amtrak-transport.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">amtrak</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">ddb</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">eyeblaster</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">linked media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">peel</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">rich media</category>
            
            <pubDate>Sun, 22 Oct 2006 09:58:33 -0800</pubDate>
        </item>
        
        <item>
            <title>Microsoft Genuine Software Initiative</title>
            <description>As part of ongoing efforts to fight piracy, Microsoft asked DDB to present new ways of presenting the issues surrounding software piracy. With the help of several team members, I sold thru a concept around the creation of characters and an alternate business world set in a graphic novel style. Implementation of all the components was been slowed by budgetary changes and the need to keep components localizable. The campaign continues to evolve in various media.

</description>
            <link>http://philmang.com/work/2006/08/microsoft-genuine-software-ini.html</link>
            <guid>http://philmang.com/work/2006/08/microsoft-genuine-software-ini.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">anti-piracy</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">integrated</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">international</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">microsoft</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">video</category>
            
            <pubDate>Tue, 15 Aug 2006 14:43:06 -0800</pubDate>
        </item>
        
        <item>
            <title>PBS Primetime: Texas Ranch House - MooTube</title>
            <description><![CDATA[<blockquote>"Full potential of internet finally realized" - Dave Barry</blockquote>
Dozens of articles and blog mentions turned a crazy content experiment into a successful viral promotion. <br />]]></description>
            <link>http://philmang.com/work/2006/04/pbs-primetime-texas-ranch-hous.html</link>
            <guid>http://philmang.com/work/2006/04/pbs-primetime-texas-ranch-hous.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">blog</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">copy</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">entertainment</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">PBS</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">peel</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">PR</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">TV</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">video</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">viral</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">writing</category>
            
            <pubDate>Fri, 21 Apr 2006 06:23:16 -0800</pubDate>
        </item>
        
        <item>
            <title>Exclusive Resorts</title>
            <description><![CDATA[Shortly after DDB became Exclusive Resorts' Agency of Record, the DDB team came to me at Peel to discuss a new website for ER. We worked in tandem throughout the entire site concept &amp; development process. The primary strategic goal was not only to ensure that the full breadth of information about ER and their product were available and consumable, but that the site accurately positioned them from a brand perspective. By developing an experience in line with what ER's consumers would expect from a luxury product (such as a high end auto) we positioned ER as the category leader and substantially ahead of their competitors. This work was part of a 2008 Effie Finalist Case Study.<br /><br />]]></description>
            <link>http://philmang.com/work/2006/04/exclusive-resorts.html</link>
            <guid>http://philmang.com/work/2006/04/exclusive-resorts.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">branding</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">ER</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Exclusive Resorts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">experiential</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">flash</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Peel</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">video</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Sun, 02 Apr 2006 16:19:34 -0800</pubDate>
        </item>
        
        <item>
            <title>PBS Primetime: Monty Python Banner Campaign</title>
            <description><![CDATA[Promoting the relaunch and full rerun of Monty Python's Flying Circus in the US, this campaign worked as a teaser for a special 6 episode "best of". As each episode would be focused on the "best of" each of the Python's the concept of "What kind of Python are You?" fit right in.<br />
<br />

]]></description>
            <link>http://philmang.com/work/2006/02/pbs-primetime-monty-python-ban.html</link>
            <guid>http://philmang.com/work/2006/02/pbs-primetime-monty-python-ban.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">banners</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">PBS</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">peel</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">rich media</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">video</category>
            
            <pubDate>Tue, 21 Feb 2006 06:26:28 -0800</pubDate>
        </item>
        
        <item>
            <title>Smithsonian National Museum of the American Indian</title>
            <description><![CDATA[Listening to Our Ancestors&mdash;<em>The Art of Native Life along the North Pacific Coast</em><br /> Explore diverse artifacts from 11 northwest coastal tribes by tribe or story.<br /><br />
<a href="http://www.nmai.si.edu/listening/" class="text" target="_blank">Listening to Our Ancestors Exhibit website</a><br />
]]></description>
            <link>http://philmang.com/work/2006/02/smithsonian-national-museum-of.html</link>
            <guid>http://philmang.com/work/2006/02/smithsonian-national-museum-of.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">data-driven</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">flash</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">marketing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">museum</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">peel</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Wed, 15 Feb 2006 10:15:46 -0800</pubDate>
        </item>
        
    </channel>
</rss>
