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        <title>work</title>
        <link>http://philmang.com/work/</link>
        <description></description>
        <language>en</language>
        <copyright>Copyright 2010</copyright>
        <lastBuildDate>Wed, 10 Feb 2010 11:34:17 -0800</lastBuildDate>
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            <title>Swagg Launch</title>
            <description><![CDATA[We've been working closely with Firethorn to launch their next product - a mobile &amp; social commerce platform.&nbsp;<div>Development of the brand, marketing materials and interactive presence is in progress. Version 1 of the website is live for both desktop &amp; iphone at <a href="http://swagg.com" target="_blank">swagg.com</a>, with a few screens below. The next evolution is in concepting phase.<br />My team also helped concept on the initial user experience for the product, although those screens aren't here for obvious reasons since the product hasn't launched yet...</div>]]></description>
            <link>http://philmang.com/work/2010/02/swagg-launch.html</link>
            <guid>http://philmang.com/work/2010/02/swagg-launch.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">branding</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">experience design</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">mobile</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Wed, 10 Feb 2010 11:34:17 -0800</pubDate>
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        <item>
            <title>Mobile Banking Demo</title>
            <description><![CDATA[Tasked with showing consumers across various banks and mobile carriers how mobile banking would work for them, our team concepted a set of demos leveraging video &amp; flash. To provide partner banks with unique and ownable experiences, we concepted a variety of "worlds" in which video green screen scenarios could be composited. These&nbsp;short scenes would show mobile banking features proving their usefulness in day-to-day life. All aspects of the demos are database manageable, allowing for quick customization and co-branding.]]></description>
            <link>http://philmang.com/work/2009/09/mobile-banking-demo.html</link>
            <guid>http://philmang.com/work/2009/09/mobile-banking-demo.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">financial</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">firethorn</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">microsite</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">video</category>
            
            <pubDate>Tue, 01 Sep 2009 09:28:27 -0800</pubDate>
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        <item>
            <title>Red Bull YouTube Skinner</title>
            <description><![CDATA[Challenged with redesigning the <a href="http://youtube.com/redbull/" target="_blank">Red Bull YouTube</a> page skin &amp; ad units, I lead the concepting and development of a design that would work across a wide range of content and promotional themes. Additionally, the concept encompassed not just the front end design, but an admin system allowing for the rapid and easy creation of new skins and ad units for population into YouTube without needing to login to the YouTube brand management system.<div><br /></div>]]></description>
            <link>http://philmang.com/work/2009/08/red-bull-youtube-skinner.html</link>
            <guid>http://philmang.com/work/2009/08/red-bull-youtube-skinner.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">admin</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">design</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">dynamic</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">red bull</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">redesign</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">youtube</category>
            
            <pubDate>Sun, 16 Aug 2009 13:15:45 -0800</pubDate>
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        <item>
            <title>Red Bull UK - X-Fighters London</title>
            <description><![CDATA[As part of a campaign to promote the first ever Red Bull X-Fighters event in the UK I led a team in the concepting and development of an online game designed to bring the freestyle motocross experience to life for consumers. We created a simple yet addictive game allowing users to "tour" the UK completing tricks and racking up points. To bring a bit of social experience to life within gameplay, we created a version that will be launching on Windows Live Messenger Games in a week. This version allows consumers to play simultaneously while chatting within Messenger -- the game passes gameplay info back and forth thru chat, sharing tricks completed, current scores, and winner/loser status. The game is also being distributed online across a wide range of platforms including but not limited to: Facebook, Bebo &amp; Myspace.&nbsp;<div>The game was originally concepted to have an OOH and mobile component. This component was not developed due to media budget constraints, but the concept boards are included here.</div>]]></description>
            <link>http://philmang.com/work/2009/07/red-bull-uk-xfighters-london.html</link>
            <guid>http://philmang.com/work/2009/07/red-bull-uk-xfighters-london.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">game</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">red bull</category>
            
            <pubDate>Mon, 20 Jul 2009 10:14:23 -0800</pubDate>
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        <item>
            <title>2K Sports - The Bigs Two</title>
            <description><![CDATA[To help 2K Sports promote their new arcade style baseball game, I led the Kastner &amp; Partners team in the creation of a online game based upon game play within the console version of The BIGS 2. The goal is to allow consumers to experience a taste of the console game within the online spaces they visit on a regular basis, while providing a casual game that serves as a product line extension meeting the full brand experience promise of 2K Sports.<br /><br />
This game will live across a variety of locations online, including Facebook, the 2K Sports website and as a Widget for install on individual sites and blogs. The game leverages Facebook Connect to provide a common login source and allow users to pull their gameplay into their social graph by comparing their scores against those of their Facebook friends.  ]]></description>
            <link>http://philmang.com/work/2009/07/2k-sports-the-bigs-two.html</link>
            <guid>http://philmang.com/work/2009/07/2k-sports-the-bigs-two.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">2ksports</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">advertising</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">facebook</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">game</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">marketing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Wed, 15 Jul 2009 10:04:20 -0800</pubDate>
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        <item>
            <title>Mobile Banking Marketing</title>
            <description><![CDATA[Firethorn asked my team to create concepts for marketing materials that could be provided turnkey to various banks in support of mobile banking. Working within the brand standards of a range of banks &amp; Firethorn, we created a set of materials including banners, landing pages &amp; paid search terms.]]></description>
            <link>http://philmang.com/work/2009/07/mobile-banking-marketing.html</link>
            <guid>http://philmang.com/work/2009/07/mobile-banking-marketing.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">banners</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">financial</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">marketing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">microsite</category>
            
            <pubDate>Thu, 02 Jul 2009 11:03:53 -0800</pubDate>
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        <item>
            <title>Ryan Sheckler Pitch</title>
            <description><![CDATA[Pitch work for a new site for Red Bull skateboarder Ryan Sheckler. Led a small team locally and collaborated with remote creatives in LA office on concept development.&nbsp;<div>Role: Creative Direction, Concept Development, Concept Presentation</div>]]></description>
            <link>http://philmang.com/work/2009/06/ryan-sheckler-pitch.html</link>
            <guid>http://philmang.com/work/2009/06/ryan-sheckler-pitch.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">red bull</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">redesign</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Thu, 25 Jun 2009 13:40:12 -0800</pubDate>
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        <item>
            <title>3 shop</title>
            <description><![CDATA[The new <a href="shop.three.com.au" target="_blank">3 Mobile online shop</a> has finally launched -- e-commerce projects of this scale are never fast. Nothing earth shattering, but the goal wasn't that - just clean UX and much time spent refining use cases, information presentation and iconography by the team at <a href="shop.three.com.au" target="_blank">SOAP</a> lead to this implementation.
<div>Here's to 3 selling more phones with fewer abandoned carts.</div>
Role: Experience Director, Creative]]></description>
            <link>http://philmang.com/work/2009/06/three.html</link>
            <guid>http://philmang.com/work/2009/06/three.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">experience design</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">SOAP</category>
            
            <pubDate>Fri, 12 Jun 2009 10:27:29 -0800</pubDate>
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        <item>
            <title>Red Bull Manny Mania</title>
            <description><![CDATA[Creation is complete on an integrated microsite for the Red Bull Manny Mania series. Built on the Red Bull Skateboarding blog platform (MT) it syndicates content in that is related to the events and provides visitors insight as to when the event is coming their way.&nbsp;<div>Soon it will allow visitors to vote (DIGG style) on the AM Series location winners to help pick the overall AM Series winner. A bit of simple community involvement.<div>Role: Interactive CD<br /><div><br /></div></div></div>]]></description>
            <link>http://philmang.com/work/2009/05/red-bull-manny-mania.html</link>
            <guid>http://philmang.com/work/2009/05/red-bull-manny-mania.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">blog</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">red bull</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Fri, 01 May 2009 13:37:38 -0800</pubDate>
        </item>
        
        <item>
            <title>Foxtel.com Site Redesign</title>
            <description><![CDATA[The team I was working with at Soap Creative was challenged with redesigning www.foxtel.com, retaining easy access to the signup flow while greatly enhancing the consumer experience. We focused on giving consumers access to the rich FOXTEL experience up front, immersing them into the depth and breadth of content that FOXTEL delivers.<br /><br />]]></description>
            <link>http://philmang.com/work/2008/12/foxtel-site-redesign.html</link>
            <guid>http://philmang.com/work/2008/12/foxtel-site-redesign.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">creative direction</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">experience design</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">foxtel</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Mon, 01 Dec 2008 13:27:16 -0800</pubDate>
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        <item>
            <title>Distinguished Brands International</title>
            <description><![CDATA[Distinguished Brands International is a specialty beverage importer seeking to stand out for both their products and their standards. Working as part of a team of consultants, I've lead the strategy &amp; planning for the redevelopment of both the public and partner facing web sites. A new distributor facing supply chain management &amp; CRM system and the public facing site are now live. <br />]]></description>
            <link>http://philmang.com/work/2008/06/distinguished-brands-internati.html</link>
            <guid>http://philmang.com/work/2008/06/distinguished-brands-internati.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">data-driven</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">DBI</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">flash</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">freelance</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">marketing</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">movable type</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Sun, 01 Jun 2008 09:21:14 -0800</pubDate>
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        <item>
            <title>Microsoft Sponsored Kids Intellectual Property Rights Education Project</title>
            <description><![CDATA[Due to a lack of quality educational materials on Intellectual Property Rights, Microsoft wanted to sponsor a set of curriculum with a web component. Working closely with an educational curriculum company, our team came up with the idea of creating a site that allowed users to create content and choose how to share it.
Now in Beta, the mybytes site allows kids to create a ringtone via an online music mixer. In order to publish their tone, they have to assign rights to it.
Additionally, they have the ability to purchase (via a virtual economy) or steal the work of others, but their actions are transparent to anyone that looks.
This site connects with in classroom activities via <a class="text" href="http://www.ipreducation.com/" target="_blank">the IPR Education initiative</a> and is also designed to stand alone.<br /><br /> <a class="text" href="http://www.mybytes.com/" target="_blank"> </a><a class="text" href="http://www.mybytes.com/" target="_blank">mybytes music mixer and site (beta) mybytes.com &gt;&gt;</a> <br />
<a class="text" href="http://www.ipreducation.com/" target="_blank"> IPR Education initiative ipreducation.com &gt;&gt;</a>
<br />]]></description>
            <link>http://philmang.com/work/2008/01/microsoft-sponsored-kids-intel.html</link>
            <guid>http://philmang.com/work/2008/01/microsoft-sponsored-kids-intel.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">educational</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">microsoft</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">music</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">teen</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">user generated content</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Thu, 31 Jan 2008 10:56:51 -0800</pubDate>
        </item>
        
        <item>
            <title>DDB: Seattle Office Corporate Website</title>
            <description><![CDATA[The new DDB Seattle website was designed around the model of openness. Built upon a blogging platform before such things were fashionable, the site gave all employees access to a space to blog and post thoughts, ideas, inspirations and content. Each employee not only had their own blog, but also had access to the two main blogs: Inspirations and DDBBlog. These blogs were managed by a group of curators, with Inspirations being short clips of content/design/stuff that inspires and DDBBlog being a collection of longer musings on media, marketing, creative, technology, etc. Curators were primarily responsible for driving content and assigning feature status to postings by others.<br />This was one of many projects developed with my rockstar creative partner, <a href="http://twitter.com/raypage" target="_blank">Ray Page</a>]]></description>
            <link>http://philmang.com/work/2007/11/ddb-seattle-office-corporate-w.html</link>
            <guid>http://philmang.com/work/2007/11/ddb-seattle-office-corporate-w.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">blog</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">concepts</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">ddb</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Sat, 03 Nov 2007 12:57:27 -0800</pubDate>
        </item>
        
        <item>
            <title>National Recycling Coalition: GetRecycling.org</title>
            <description>This microsite was the first consumer facing work in the National Recycling Partnership efforts. These efforts involve collaboration between NRC, DDB and supporting Brands (Pepsi and Walmart in this case) to promote recycling to the public. </description>
            <link>http://philmang.com/work/2007/04/national-recycling-coalition-g.html</link>
            <guid>http://philmang.com/work/2007/04/national-recycling-coalition-g.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">animation</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">educational</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">flash</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">illustration</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">national recycling coalition</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">nrc</category>
            
            <pubDate>Sun, 22 Apr 2007 12:37:41 -0800</pubDate>
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        <item>
            <title>National Recycling Coalition Website</title>
            <description><![CDATA[A team I was part of at DDB pitched and won AOR Status for both the NRC brand as well as a complete consumer facing rebranding of recycling in the US. The NRC website was the very first piece of the puzzle. The site serves as the primary face of NRC to their members and potential funders in major corporations and organizations nationwide. Part of our pitch was that the site needed to position NRC as the credible voice for recycling, and a player at the same level as major funders. This positioning formed the backbone of our redesign.
<br />
<a class="text" href="http://staging.ddbseattle.com/nrc/" target="_blank">Launch NRC Website &gt;&gt;</a>
]]></description>
            <link>http://philmang.com/work/2007/04/national-recycling-coalition.html</link>
            <guid>http://philmang.com/work/2007/04/national-recycling-coalition.html</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">branding</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">national recycling coalition</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">nrc</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">redesign</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">websites</category>
            
            <pubDate>Tue, 03 Apr 2007 13:11:47 -0800</pubDate>
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