phil gillman: October 2011 Archives
As one of our concepts for the activation of the Wyndham Estate Life Full of Flavour campaign, we developed a concept for a encyclopedia of meat app -- A Meat Lovers Guide to help our audience pick the best cut to meet their meat mood.
Still just in the concept stage, we are hoping to have it in market this year.
To help Wyndham Estate gain awareness and marketshare in several key global markets, I lead a successful pitch for their new brand positioning and campaign.
A big bold red wine, Wyndham wanted to grab the attention of the men (and some women) that sought out such a wine for a contemplative glass at the end of the day or to pair with a nice steak. Our campaign is focussed on bringing to life the experience of the wine in quick encounter media such as OOH and Print, with support building thru digital and experiential over time.
