June 2004 Archives

Starbucks Entertainment (formerly Hear Music) worked with Peel to develop promotional materials for the Roadtrip Nation 2004 tour. Starbucks was one of the tour's sponsors, selling the Roadtrip Nation book in stores and coordinating stops with the current teams at stores nationwide. We developed a site that not only showcased past content but that allowed the teams to post weekly diary entries from the road.

RoadTripNation Microsite (demo content only) >>