July 2009 Archives

As part of a campaign to promote the first ever Red Bull X-Fighters event in the UK I led a team in the concepting and development of an online game designed to bring the freestyle motocross experience to life for consumers. We created a simple yet addictive game allowing users to "tour" the UK completing tricks and racking up points. To bring a bit of social experience to life within gameplay, we created a version that will be launching on Windows Live Messenger Games in a week. This version allows consumers to play simultaneously while chatting within Messenger -- the game passes gameplay info back and forth thru chat, sharing tricks completed, current scores, and winner/loser status. The game is also being distributed online across a wide range of platforms including but not limited to: Facebook, Bebo & Myspace. 

To help 2K Sports promote their new arcade style baseball game, I led the Kastner & Partners team in the creation of a online game based upon game play within the console version of The BIGS 2. The goal is to allow consumers to experience a taste of the console game within the online spaces they visit on a regular basis, while providing a casual game that serves as a product line extension meeting the full brand experience promise of 2K Sports.

This game will live across a variety of locations online, including Facebook, the 2K Sports website and as a Widget for install on individual sites and blogs. The game leverages Facebook Connect to provide a common login source and allow users to pull their gameplay into their social graph by comparing their scores against those of their Facebook friends.

Firethorn asked my team to create concepts for marketing materials that could be provided turnkey to various banks in support of mobile banking. Working within the brand standards of a range of banks & Firethorn, we created a set of materials including banners, landing pages & paid search terms.