November 2007 Archives

The new DDB Seattle website was designed around the model of openness. Built upon a blogging platform before such things were fashionable, the site gave all employees access to a space to blog and post thoughts, ideas, inspirations and content. Each employee not only had their own blog, but also had access to the two main blogs: Inspirations and DDBBlog. These blogs were managed by a group of curators, with Inspirations being short clips of content/design/stuff that inspires and DDBBlog being a collection of longer musings on media, marketing, creative, technology, etc. Curators were primarily responsible for driving content and assigning feature status to postings by others.
This was one of many projects developed with my rockstar creative partner, Ray Page