March 2012 Archives
There are always lots of things in the mix that I can't post publicly due to the nature of the business.
Everything from a winning pitch for ING Direct Australia, to concept work for various Pernod Ricard global wine brands & Unilever products, to detailed application flows and concepts for financial institutions. These are all things that I will happily discuss in person or via skype, but obviously can't post here.
Lynx came to Soap with a challenge—They were launching a new variant, and the twist was that it was going to come in versions for Guys and Girls. The bigger part of the challenge? Another agency and the media company had been working on the project for several months and failed to crack their core challenge of:
Create something that will cause a stir in the schoolyard with 14 year old guys and girls.
Bring to life the extended brand promise of "Lynx owns the mating game".
Launching a new brand campaign built around the Spanish lifestyle and the idea of "A life uncorked", the first point of contact for redesign after in-store was online. We have designed a site that leverages HTML5 and a bit of parallax motion to inject a bit of fun into the experience.
While the effect may seem a bit common these days to web design and ad folks, it's still not something your average 45 year old businessman will encounter.
Challenged with expanding their positioning of "True Character" and "Always stay true" and helping consumers understand the what it all meant and why Jacob's Creek cared, we created the True Character Series for use in key markets globally.
A series of stories about everyday people around the world as well as the people behind the products, these stories focus on people that stay true to themselves, their heritage and/or their passions.
